Initial Situation
A leading international manufacturer of fan-blades mandated us to look for a co-operation partner to offer combined fan-clutch solutions in the future. We accompanied and moderated the whole process until the complete business plan.
Project History
Identification of potential partners and first contact
Introduction and moderation of negotiations
Elaboration of a detailed business plan for the co-operation:
Relevant machine types, performance ranges and OEMs
Database with potential customers, their product programs, production sites, performance range of engines, fan sizes, volumes p.a., share of bi-metal and e-viscous fan types, etc.
Available viscous clutches for different applications
Market prices for clutches and impellers
Calculations of market volumes for different technologies and market segments
Necessary manpower, important market segments and necessary product range
Results
The co-operation has been publicly announced in November 2013
The first joint product was presented to the public at CONEXPO Las Vegas 2014
