Where Are High Value Applications for Collaborative Robots?

Initial Situation

The owner of the world’s leading maker of collaborative robots (cobots) and an aspiring maker of autonomous mobile robots (AMRs) assigned us with an independent analysis for the definition of their China growth strategy for the next years.

The team from Stieler helped us formulate and refine the strategy to grow our robotics business in China. It was clear that Georg and his team knew the markets and customers in China very well and they challenged us to face the reality of rising domestic competition to our products there. They are a top-notch team and deliver valuable insights.

Gregory Smith
President and CEO, Teradyne

Project History

During the project, we elaborated the following information for our client:

  • Market volume

  • Market segmentation (according to applications in cobots, respectively navigation technologies in AMRs)

  • Major sales markets and inherent trends

  • Competitor analysis

  • Growth outlook for different segments


  • Strategic recommendations to measure success in dynamic market environments

  • Identification of attractive fields to play for foreign premium suppliers

  • Discovery of emerging technological trends previously unknown to our client

  • Organizatory design and investments needed to realize the defined growth strategy in China.

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