How to Successfully Launch a New Generation of Hydraulic Pump Systems?

Initial Situation

A multinational manufacturer of fluid control equipment wants to develop a new generation of hydraulic pumps for Off-Highway applications. Since China is the worlds’ largest market for construction equipment and mobile cranes, the development and production of the new product is supposed to be realised in China. We were assigned to elaborate present and future requirements towards the new product in order to obtain a reliable base of information for product and strategy development.

Project History

Over 90 interviews with R&D departments of leading manufacturers of hydraulic excavators, wheel loaders, mobile cranes and crawler cranes in China, Europe and North America.

  • Technical requirements (Performance parameters of system components, lifetimes, product cycles, etc.)

  • Machine systems analysis (New trends and technologies)

  • Market analysis (as of 2014/2015, 2020/2025 outlook, development scenarios)

  • Competitive analysis (Market shares, strengths and weaknesses, value proposition, localisation effects)


  • Detailed information on requirements for the corresponding pump systems today and in the future

  • Comprehensive information about competitors

  • Reliable basis for a successful product and strategy development

More Sample Projects