Initial Situation
Our client, one of the world’s leading providers of industrial connection technology, wants to promote its industrial computer product for Chinese companies who want to retrofit injection molding machines. Therefore, they assigned us to provide a deep understanding of the usage of injection molding in China and the needs for injection molding machines for the development of the product.
Project History
We conducted 200 qualified expert interviews to select potential customers for sales opportunities in the respective sales industries:
Automotive
High-level 3C
Medical apparatus
Aviation
Home appliances
We identified 63 manufacturing companies with a potential need for the product and 17 system integrators as potential partners for the product promotion
Results
Selected customer list with contact information who have the potential to retrofit injection molding machines
Research report of the status of their injection molding machines for further R&D