Introduction of Industrial PCs for Injection Molding Machines

Initial Situation

Our client, one of the world’s leading providers of industrial connection technology, wants to promote its industrial computer product for Chinese companies who want to retrofit injection molding machines. Therefore, they assigned us to provide a deep understanding of the usage of injection molding in China and the needs for injection molding machines for the development of the product.

Project History

We conducted 200 qualified expert interviews to select potential customers for sales opportunities in the respective sales industries:

  • Automotive

  • High-level 3C

  • Medical apparatus

  • Aviation

  • Home appliances

We identified 63 manufacturing companies with a potential need for the product and 17 system integrators as potential partners for the product promotion


  • Selected customer list with contact information who have the potential to retrofit injection molding machines

  • Research report of the status of their injection molding machines for further R&D