New Potentials in Renewable Energies for a Plant Manufacturer

Initial Situation

Our client, a German industrial enterprise in plant engineering, was looking for new growth markets. Following the trend towards renewable energies, we analysed potentials in various forms of reneables, taking into consideration the strengths and capabilities of our client.

Working with Joachim Stieler and his team has helped us in our product differentiation strategy to identify new market potentials. Their broad market knowledge and structured approach made it a very goal-oriented process.

Jürgen Gulde
CEO, BREYER GmbH Maschinenfabrik

Project History

  • Strategic analysis of expansion opportunities in wind energy, water power, battery technology, and ORC technology.

  • Identified battery production technology as the sector with significant growth potential.

  • Developed a market entry strategy focused on technology investments and partnerships.


  • Defined a successful market entry strategy for battery technology. The segment became an important sales market for our client.

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