Market study and webinar05.11.2020

Bauma China 2020 Briefing

The world's largest market for construction machinery, once again

Bauma China will open in Shanghai in a little less than three weeks. Despite the pandemic, we expect especially local manufacturers to be in a good mood. According to the Chinese construction machinery manufacturer association CNCMA, sales of hydraulic excavators in the first eight months of this year rose by 51.3 percent compared to the same period last year. In total, China will account for more than 30 percent of global construction machinery sales in 2020, making it the world's largest single market once again.

The picture for foreign companies in this area is mixed. Their market share has steadily declined in recent years for both sophisticated machines and components. At the same time, China remains an important market that is also increasingly setting international standards.

Detailed insights from our team on-site

Therefore, our team in Shanghai is currently updating our successful Bauma Briefing. It answers the following questions, among others:

  • What are the most important new products at Bauma China 2020?
  • Which Chinese / international manufacturers are strong in which segments in China?
  • Who is winning market share in China? Which companies are having problems
  • Which Chinese manufacturers are internationally successful? How has the export share of leading domestic companies changed since the Belt and Road initiative started?
  • Which machine segments show the best growth prospects?
  • What effects do new environmental directives and emission standards have on machine development?
  • What strategic implications does all this have for foreign suppliers?

Alternative drives, digitzation and automation

Furthermore, the report discusses the trends of alternative drives, digitization, and automation - today, 2023, 2025, and 2025:

  • What types of machines with hybrid and electric drives do we see in the Chinese market ? Which drive types are used in which functions? What products and services do OEMs expect from suppliers?
  • What initiatives are there from Chinese OEMs and their system partners concerning self-driving machines and automated work functions? What are the potentials for smart sensors and navigation solutions in this context - today, 2023, and 2025? What role do edge computing and 5G play in this?
  • What new digital business models are there along the value chain (R&D, purchasing, production, sales, and after-sales)?

Complimentary webinar

The study will be completed by the end of this month. We offer it including a complimentary 60 minute online Q&A. This facilitates an efficient transfer of knowledge and allows space for individual questions. 

Contact us by email or phone under +49 7621 55 00 444 respectively +86 21 6249 68 06 for more information.